Editorial · Florence
Halden
An editorial for Halden Atelier's printed collection book, shot in one Florentine day: the Duomo square at first light, an apartment by afternoon.
The brief
Halden Atelier prints a collection book every season and sends it to stockists before the samples. The pages are already designed when the shoot is booked, so the brief arrived as a layout with empty frames.
Morning
We were in the square in front of the Duomo before seven, while it was still empty. The opener, with arms wide and the cathedral behind, was shot in the first twenty minutes, before the tour groups arrived and the light went flat on the marble.
Afternoon
The rest of the book was shot in a rented apartment a few streets away: the striped jumpsuit on a cream sofa in window light, the chartreuse gown against a coral wall in the stairwell. Each frame was shot to its slot in the layout, including the verticals for the cover option.
Files came back graded to match the paper stock of the previous books, so the layout went to press unchanged.
Client
Halden Atelier
Discipline
Editorial
Location
Florence
Year
2026
1
Day in Florence
9
Looks photographed
32
Pages in the book
5
Days to the graded set
We shot the collection and the people wearing it in one afternoon. Every file came back graded to sit inside the pages we already print.
Marcus Adair
Creative Director, Halden Atelier
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